Go to Market Strategy

Developing visibility to generate new business leads by using :

  • Conference Speaker Slots
  • Client talking in our conference
  • Exhibitions and Webinars (Video Blogs)
  • Whitepapers and case studies
  • Professional Groups like Local Chapters and LinkedIn Groups
  • Participation in Tenders / RFPs
  • Client testimonials via Video Blogs
  • Online Media activity
  • Tie-up with Big Players
  • Hosting CEOs club
  • Proof of Concept / Consultive Selling / partnering with client
  • Value added bundle Services
  • Cross Sell / Upsell
  • Auto Pilot Revenue – CSIRT, Forensic Labs and MSS
  • Focus on Valuation rather than Cash-flow

Valuation:

  • Building a strong team
  • Building assets – brand, IP etc.
  • Creating Life Long customer relationships